Events

 

dailymotion sxsw party

On-site Manager for High Beam

Three-day event at Bungalow during SXSW Interactive with live music, photobooth, lounge, lawn games, burger night and happy hours. 

Video by DailyMotion

 

MTVu Woodie Awards

Production Assistant for Viacom

Award and live music event at the Austin American Statesman including an one-hour, televised program aired live on MTV. Event included two stages, food and drink areas, artist and press lounges and VIP cabins. 

Photos by Julio Himede

 

DMX & Mood SXSW Shows

Event Planner for DMX and Mood Media

Two day-shows at Clive Bar during SXSW Interactive featuring live music and screen printing posters. Introduced Pandora for Business with a press party before the live music event. 

Video by Mood Media

Volusion

Ecommerce software platform for small- to medium-sized businesses

 

Campaign for Responsive Design

I created a marketing strategy and plan to ensure prospects and customers were aware of the release of responsive design and its value for their stores. See below for a few sample assets from the campaign including a video, email, landing page, banner ad and newsletter spot. 

 
 
 
 

PROMO ASSETS

Below are examples of promotions I ran to increase sales of store plans and attachment services. I determined the promotion schedule and details with sales, and then created the marketing plan and assets with the digital experience team.   

 

Competitor Landing Pages

I collaborated with our product marketing, sales, and marketing teams to define Volusion's competitive advantage against our two biggest competitors, Shopify and Bigcommerce. Updated copy and imagery resulted in a significant increase in demo conversion rates for these SEM landing pages.

Shopify Competitor Page.png

dmx/Mood Media

Sensory in-store experience provider through music, messaging, video and scent

 

Banner Ads

With the help of our in-house designer Brad Bond, I created these display ads to increase awareness of the Pandora for business product to business owners. 

 

Pandora for business website

Pandora for business is marketed and sold through an online store at dmx.com/pandora. With assistance from agencies Dialog and Higher Media, we developed an ecommerce website that supports multiple shipping addresses and allows for a one-time product and monthly subscription charge at the same time.

 

Music on the Up+Up

During SXSW 2012, DMX hosted a party featuring Pandora for business and our artist PSA campaign Up+Up. Tim Westergren, the co-founder of Pandora, Chris Harrison, the COO of DMX, and I introduced the service and explained the importance of licensed business music.

 

support the artists

Artists from the Austin City Limit Music Festival participated in this PSA video, informing business owners to license music properly for commercial use. I assisted with the film management and editing of the video along with agencies Guerilla SuitGiant Noise and Flapjack Creative.

 

first american flood

Flood data division of a property information company

 

WEBSITE

The screen shots below display the First American Flood Data Services website. My contribution consisted of updating the content and layout of the original site. In 2010, First American rebranded under the name CoreLogic, Inc. The website now reflects this change.

video TOUR

The video below is a virtual tour of First American Flood Data Services. I collaborated with Sicola Martin to create a video that removes the complexity of flood determinations and defines the superior data, technology, and people at First American.