Events

See below for examples of events I have planned and produced. These examples are a snippet of my work as I have produced a wide variety of events including meetings, trade show booths, cocktail receptions, dinners, webinars and much more.

Trade Shows

Meetings

Meeting Planner

Multi-day meetings planned to educate, network, and connect leaders in various industries. Events held in several locations including tours, member meetings, training, dinners, and entertainment.

Brands promoted: SocialMedia.org (GasPedal, now Board.org), Mozu (Volusion).

Festivals

AustOberfest

Festival Organizer

Austin’s largest Oktoberfest offering all-you-can-eat sausage from ten Texas barbecue vendors, beer samples, live polka and cover bands, contest stage, and bowling. Proceeds to the sold-out events benefited the Austin Saengerrunde and Foodways Texas.

Photo by Justin Scarth

Texas German
Bier & Brezel Fest

Festival Organizer

Austin’s first pretzel and beer festival featuring 16 local breweries, live music, and bowling. The festival sold out with over 1,000 attendees and benefited the Austin Saengerrunde and Foodways Texas. 

Photos by Mark Herber

Fortress Festival

Administrative Assistant

Inaugural, two-day music and art festival at the Modern Art Museum and Will Rogers Coliseum in Fort Worth, TX. The water at the Modern become the stage area for acts such as Peter Hook and the Light and SURVIVE, while the main stage on the lawn of Will Rogers featured Run the Jewels and Purity Ring. 

sound on sound fest

Administrative Assistant

Inaugural, three-day music and comedy festival at the Sherwood Forest Faire featuring 60+ acts such as Wale, Beach House, Run the Jewels, and more. Guests enjoyed camping, late-night DJ sets, renaissance festivities, a wedding, and half-pipe.

Video produced by Aerial ViewPoints

South by Southwest (SXSW)

International Conference & Festival

dailymotion sxsw party

On-site Manager for High Beam

Three-day event at Bungalow during SXSW Interactive with live music, photobooth, lounge, lawn games, burger night and happy hours. 

Video by DailyMotion

MTV Woodie Awards

Production Assistant for Viacom

Award and live music event at the Austin American Statesman including an one-hour, televised program aired live on MTV. Event included two stages, food and drink areas, artist and press lounges and VIP cabins. 

Photos by Julio Himede

DMX & Mood SXSW Shows

Event Planner for DMX/Mood Media

Two day-shows at Clive Bar during SXSW Interactive featuring live music and screen printing posters. Introduced Pandora for Business with a press party before the live music event. 

Video by Mood Media

 Marketing

See below for examples of marketing programs, campaigns, and assets I have produced.

 Clover Sport

Enterprise commerce solution built for sports and entertainment

Contactless Commerce

Clover Sport developed a contactless, digital commerce solution in response to challenges faced by venues and concessionaires during pandemic. I worked with Midland Video to create this video showcasing the solution in-action with Clover Sport clients the Milwaukee Bucks (NBA), Fiserv Forum, and Levy.

Client Success Stories

I met with clients across the NFL, NBA, NHL, MLB, and MLS to share their testimonials through press releases, case studies, videos, and more. See below for a few examples of client stories showcasing the innovation behind Clover Sport.

Volusion

Ecommerce software platform for small- to medium-sized businesses

Campaign for Responsive Design

I created a marketing strategy and plan to ensure prospects and customers were aware of the release of responsive design and its value for their stores. See below for a few sample assets from the campaign including an email, landing page, banner ad and newsletter spot. 

Competitor Landing Pages

I collaborated with our product marketing, sales, and marketing teams to define Volusion's competitive advantage against our two biggest competitors, Shopify and Bigcommerce. Updated copy and imagery resulted in a significant increase in demo conversion rates for these SEM landing pages.

PROMO ASSETS

Below are examples of promotions I ran to increase sales of store plans and attachment services. I determined the promotion schedule and details with sales, and then created the marketing plan and assets with the digital experience team.   

dmx/Mood Media

Sensory in-store experience provider through music, messaging, video and scent

Banner Ads

With the help of our in-house designer Brad Bond, I created these display ads to increase awareness of the Pandora for business product to business owners. 

Pandora for business website

Pandora for business is marketed and sold through an online store at dmx.com/pandora. With assistance from agencies Dialog and Higher Media, we developed an ecommerce website that supports multiple shipping addresses and allows for a one-time product and monthly subscription charge at the same time.

Music on the Up+Up

During SXSW 2012, DMX hosted a party featuring Pandora for business and our artist PSA campaign Up+Up. Tim Westergren, the co-founder of Pandora, Chris Harrison, the COO of DMX, and I introduced the service and explained the importance of licensed business music.

support the artists

Artists from the Austin City Limit Music Festival participated in this PSA video, informing business owners to license music properly for commercial use. I assisted with the film management and editing of the video along with agencies Guerilla Suit, Giant Noise and Flapjack Creative.

first american flood

Flood data division of a property information company

WEBSITE

The screen shots below display the First American Flood Data Services website. My contribution consisted of updating the content and layout of the original site. In 2010, First American rebranded under the name CoreLogic, Inc. The website now reflects this change.

video TOUR

The video below is a virtual tour of First American Flood Data Services. I collaborated with Sicola Martin to create a video that removes the complexity of flood determinations and defines the superior data, technology, and people at First American.