Ecommerce software platform for small- to medium-sized businesses
Campaign for Responsive Design
I created a marketing strategy and plan to ensure prospects and customers were aware of the release of responsive design and its value for their stores. See below for a few sample assets from the campaign including a video, email, landing page, banner ad and newsletter spot.
Below are examples of promotions I ran to increase sales of store plans and attachment services. I determined the promotion schedule and details with sales, and then created the marketing plan and assets with the digital experience team.
Competitor Landing Pages
I collaborated with our product marketing, sales, and marketing teams to define Volusion's competitive advantage against our two biggest competitors, Shopify and Bigcommerce. Updated copy and imagery resulted in a significant increase in demo conversion rates for these SEM landing pages.