8+ years of marketing and event management experience.
Educated in communication, business and digital media.
Freelance Event Manager
Full planning and production to day-of event coordination and management.
Sr. Marketing Program Manager, Mozu
Oversaw event strategy, logistics and budget for Volusion's enterprise commerce platform, Mozu, including trade shows, formal dinners, receptions, training events and more.
Marketing Program Manager, Volusion
Strategically planned, implemented and evaluated marketing campaigns for increasing store and services revenue. Communicated and organized marketing needs and plans across departments in the organization including in-house marketing team. Continually optimized marketing, sales and communication efforts through segmentation, new channels and messaging to improve conversion.
Marketing Product Manager
Launched the first internet radio licensed for business use, Pandora for Business. Continue to lead and support all marketing and product development with Pandora partnership including the online store, product training and materials, partnerships, reporting, sales and customer service support, marketing campaigns, branding, advertising, and events.
Consulted with mobile application clients and developed custom proposals and strategic marketing plans. Expanded the reach of the Rocksauce brand through online and direct marketing.
Developed a loyalty program to track customers, increase visits and build a community among guests. Assessed the current service model and offered recommendations to improve efficiency, operations and employee morale.
Strategic Marketing Consultant
Conversion rate improvement through primary and secondary research including surveys, user testing, competitor analysis and web analytics.
Marketing Communications Associate
Prepared and developed all marketing efforts for the core flood product including a new website, virtual tour, events, advertisements, email blasts, newsletters, collateral, and presentations.
Business Manager/Promotions Director
Promoted the station through non-traditional events, advertisements, press releases, and flyers, while supervising five directors in the business department.
Receptions, dinners, SXSW parties, trade shows and more
Interested in connecting? Reach out to me.
Photo by Two Pair